basic marketing: a managerial approach

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📁 basic marketing: a managerial approach

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Basic Marketing: A Global-managerial App

📁 Basic Marketing: A Global-managerial Approach

✍ William D., Perreault Jr., Jerome E. 📂 Library 📅 2002 🏛 McGraw-Hill 🌐 English

This is a fairly comprehensive fundamentals of marketing book. It is laid out well. It begins with an elementary explanation of the marketing discipline and its relationship to society. This is followed by an explanation of the ingredients in marketing strategy planning. Following this section, the

Basic Marketing: A Global-Managerial App

📁 Basic Marketing: A Global-Managerial Approach

✍ E. Jerome McCarthy, William D. Perreault 📂 Library 📅 1993 🏛 Irwin 🌐 English

📁 Basic marketing : a global-managerial approach

✍ None 📂 Library 📅 2002 🏛 Toronto : McGraw-Hill Ryerson 🌐 English

xix, 807 p. : 29 cm

Basic Marketing: A Marketing Strategy Pl

📁 Basic Marketing: A Marketing Strategy Planning Approach

✍ William D. Perreault Jr.; E. Jerome McCarthy; Joseph P. Cannon 📂 Library 📅 2010 🏛 Irwin/McGraw-Hill 🌐 English

<b>Overview</b>: Basic Marketing 18e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of <b>Basic Marke

📁 Basic Marketing A Marketing Strategy Planning Approach

✍ William D. Perreault, Jr. 📂 Library 🌐 English