This is a fairly comprehensive fundamentals of marketing book. It is laid out well. It begins with an elementary explanation of the marketing discipline and its relationship to society. This is followed by an explanation of the ingredients in marketing strategy planning. Following this section, the
โฆ LIBER โฆ
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Basic marketing : a global-managerial approach
โ Scribed by None
- Publisher
- Toronto : McGraw-Hill Ryerson
- Year
- 2002
- Tongue
- English
- Category
- Library
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โฆ Synopsis
xix, 807 p. : 29 cm
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