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Badass: Making Users Awesome

✍ Scribed by Sierra, Kathy


Publisher
O'Reilly
Year
2015
Tongue
English
Leaves
293
Category
Library

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No coin nor oath required. For personal study only.

✦ Synopsis


Think badass -- The user journey -- Science of badass -- Building skills -- Perceptual exposure -- Remove blocks -- Progress + payoffs -- Design -- Reduce cognitive leaks -- Escape the brain's spam filter.

✦ Table of Contents


Think badass --
The user journey --
Science of badass --
Building skills --
Perceptual exposure --
Remove blocks --
Progress + payoffs --
Design --
Reduce cognitive leaks --
Escape the brain's spam filter.

✦ Subjects


Consumer satisfaction;New products--Marketing;New products -- Marketing


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