β Scribed by Kathy Sierra
No coin nor oath required. For personal study only.
Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don't depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Every role is a key player in this game. Product development, engineering, marketing, user experience, supportβeveryone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they're using our product but, more importantly, in the moments when they aren't.
π SIMILAR VOLUMES
Think badass -- The user journey -- Science of badass -- Building skills -- Perceptual exposure -- Remove blocks -- Progress + payoffs -- Design -- Reduce cognitive leaks -- Escape the brain's spam filter.
<div><p><b>Note for ebook customers:</b> The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. The EPUB format i
<div><p><b>Note for ebook customers:</b> The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. The EPUB format i
263 pages : 20 cm
This is the first true entry-level bread-baking cookbook, from Josey Baker (that's his real name!), a former science teacher turned San Francisco baking sensation. <em>Josey Baker Bread</em> combines step-by-step lessons with more than 100 photographs, offering easy-to-follow guidance for aspiring b