Beliefs of and attitudes toward politica
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Hyun Seung Jin; Soontae An; Todd Simon
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Article
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2009
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John Wiley and Sons
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English
β 116 KB
## Abstract The major goals of this study were to identify voters' belief structures about political advertising, develop a scale to measure beliefs, and examine how the identified beliefs are related to overall attitudes toward political advertising. The reliabilities, factor structure, and validi