𝔖 Bobbio Scriptorium
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Baby boomers and busters: an exploratory investigation of attitudes toward marketing, advertising and consumerism

✍ Scribed by Roberts, James A.; Manolis, Chris


Book ID
124088498
Publisher
Emerald Group Publishing Limited
Year
2000
Tongue
English
Weight
113 KB
Volume
17
Category
Article
ISSN
0736-3761

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## Abstract The major goals of this study were to identify voters' belief structures about political advertising, develop a scale to measure beliefs, and examine how the identified beliefs are related to overall attitudes toward political advertising. The reliabilities, factor structure, and validi