B-TO-B E-COMMERCE: A CONTENT ANALYTICAL ASSESSMENT OF MOTOR CARRIER WEBSITES
β Scribed by Alexander E. Ellinger; Daniel F. Lynch; James K. Andzulis; Ronn J. Smith
- Book ID
- 102288611
- Publisher
- Wiley (John Wiley & Sons)
- Year
- 2003
- Tongue
- English
- Weight
- 64 KB
- Volume
- 24
- Category
- Article
- ISSN
- 0735-3766
No coin nor oath required. For personal study only.
β¦ Synopsis
An Internet presence is a critical early component in the process of building towards a fully operational and unified eβcommerce strategy. Eβcommerce has significantly impacted logistics/supply chain strategies and the development and implementation of a website have become key issues for many firms within the transportation industry. This study provides an overview of website content within the motor carrier industry. Content analysis was used to assess the site design, informational content, and the interactive content of 152 motor carrier websites, and to compare the features offered on the Top 100 motor carrier firm websites with those offered on the sites of smaller carrier firms.
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