A fuzzy logic-based system for assessing the level of business-to-consumer (B2C) trust in electronic commerce

A credibility-based fuzzy location model

A credibility-based fuzzy location model with Hurwicz criteria for the design of distribution systems in B2C e-commerce

✍ H.C.W. Lau; Zhong-Zhong Jiang; W.H. Ip; Dingwei Wang 📂 Article 📅 2010 🏛 Elsevier Science 🌐 English ⚖ 1020 KB

## a b s t r a c t Facility location problem is one of the most critical elements in the design of distribution systems, and numerous studies have focused on this issue. However, facility location theory and guidelines for B2C firms are sparse. In this paper, with regard to the customer characteris