✦ LIBER ✦

Avoiding joint venture traps

✍ Scribed by Edward J. Stone

Publisher: John Wiley and Sons
Year: 2000
Tongue: English
Weight: 371 KB
Volume: 16
Category: Article
ISSN: 8756-6079
DOI: 10.1002/bir.3820160302

No coin nor oath required. For personal study only.

✦ Synopsis

Joint ventures may be more complicated than you think.

ome bankers think that joint ventures are an easy way to get into the business of S selling insurance. But they may be more complicated than you think, warns consultant John Pottridge. Lulled into complacency, you can easily fall into a trap.

For joint marketing ventures, you'll need a lot of information about your partner. That's often easier said than done.

Pottridge, who is president and CEO of Pottridge & Associates, Inc., told bankers what they must do to avoid joint venture traps at a recent convention of the Association of Banks-In-Insurance (Washington, D.C.).

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