✦ LIBER ✦

Audiences and Fans || Volume Information

Book ID: 124866906
Publisher: Indiana University Press
Year: 1994
Tongue: English
Weight: 163 KB
Volume: 6
Category: Article
ISSN: 0892-2160
DOI: 10.2307/3815016

No coin nor oath required. For personal study only.

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## Abstract This chapter reviews literature that explores the changing role of institutional research in community colleges and its increasing involvement in marketing and institutional advancement activities in two‐year colleges. A description of how marketing has been changed and informed by inst