𝔖 Bobbio Scriptorium
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Asymmetric Tourist Response to Price: Loss Aversion Segmentation

✍ Scribed by Nicolau, J. L.

Book ID
115439660
Publisher
SAGE Publications
Year
2012
Tongue
English
Weight
721 KB
Volume
51
Category
Article
ISSN
0047-2875

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## Abstract The effects of options framing can be theoretically explained by loss aversion principles as well as by potential alternative explanations (e.g., sensitivity to price differentials). This paper examines the interaction effects between __option framing__ and two types of cognitive constr