✦ LIBER ✦

Assessing the value of brands

✍ Scribed by John Murphy

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The value of private label brands to U.S

✍ Peter J. Boyle; E. Scott Lathrop 📂 Article 📅 2013 🏛 Elsevier Science 🌐 English ⚖ 218 KB

Brand value creation: Analysis of the In

✍ Singfat Chu; Hean Tat Keh 📂 Article 📅 2006 🏛 Springer US 🌐 English ⚖ 206 KB

The Value of Brand Equity

✍ Aaker, David A. 📂 Article 📅 1992 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 459 KB

A behavioral-economic analysis of the es

✍ Jorge M. Oliveira-Castro; Gordon R. Foxall; Ji Yan; Victoria K. Wells 📂 Article 📅 2011 🏛 Elsevier Science 🌐 French ⚖ 648 KB

Investigating the Idiosyncratic Nature o

✍ Karen W. Miller 📂 Article 📅 2007 🏛 Elsevier 🌐 English ⚖ 544 KB

Two-Tier Store Brands: The Benefic Impac

✍ Mauricio M. Palmeira; Dominic Thomas 📂 Article 📅 2011 🏛 Elsevier Science 🌐 English ⚖ 369 KB