## Abstract In this paper, we try to explain the use of knowledge transfer mechanisms in franchising firms by applying the knowledge‐based view of the firm that integrates results from the information richness theory. Starting from the information richness theory we argue that the degree of tacitne
Assessing the intangibles transferred in franchise businesses
✍ Scribed by Axel Rodríguez; Vicente Caballer; Natividad Guadalajara
- Book ID
- 107431265
- Publisher
- Springer-Verlag
- Year
- 2011
- Tongue
- English
- Weight
- 206 KB
- Volume
- 5
- Category
- Article
- ISSN
- 1862-8516
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