✦ LIBER ✦

Assessing the Effectiveness of Fluid Milk Advertising in Ontario

✍ Scribed by E.W. Goddard; A. Tielu

Book ID: 114842141
Publisher: John Wiley and Sons
Year: 1988
Tongue: English
Weight: 921 KB
Volume: 36
Category: Article
ISSN: 0008-3976
DOI: 10.1111/j.1744-7976.1988.tb03275.x

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Evaluating Fluid Milk Advertising in Ont

Evaluating Fluid Milk Advertising in Ontario: The Importance of Functional Form

✍ Meenakshi Venkateswaran; Henry W. Kinnucan 📂 Article 📅 2008 🏛 John Wiley and Sons 🌐 English ⚖ 915 KB

Advertising Evaluation and Measurement E

Advertising Evaluation and Measurement Error: The Case of Fluid Milk in Ontario

✍ Henry Kinnucan; Evelyn Belleza 📂 Article 📅 1991 🏛 John Wiley and Sons 🌐 English ⚖ 828 KB

THE PRICING OF FLUID MILK IN ONTARIO

✍ R. S. RODD 📂 Article 📅 2008 🏛 John Wiley and Sons 🌐 English ⚖ 537 KB

A Survey of Vitamin A and D Contents of

A Survey of Vitamin A and D Contents of Fortified Fluid Milk in Ontario

✍ H. Faulkner; A. Hussein; M. Foran; L. Szijarto 📂 Article 📅 2000 🏛 American Dairy Science Association 🌐 English ⚖ 220 KB

Evaluating the effectiveness of generic

Evaluating the effectiveness of generic advertising versus nonadvertising marketing activities on New York State milk markets

✍ Yuqing Zheng; Harry M. Kaiser 📂 Article 📅 2009 🏛 John Wiley and Sons 🌐 English ⚖ 158 KB 👁 1 views

## Abstract This study distinguishes nonadvertising marketing activities from generic advertising and investigates their separate impacts on the retail demand for fluid milk in New York State. Advertising, having an estimated elasticity (of demand) of 0.038 using panel data, is found to be about fi

The Effect of Advertising and Display: A

The Effect of Advertising and Display: Assessing the Evidence

✍ Peter Danaher 📂 Article 📅 2004 🏛 Elsevier 🌐 English ⚖ 38 KB