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Advertising Evaluation and Measurement Error: The Case of Fluid Milk in Ontario

✍ Scribed by Henry Kinnucan; Evelyn Belleza

Book ID: 114842412
Publisher: John Wiley and Sons
Year: 1991
Tongue: English
Weight: 828 KB
Volume: 39
Category: Article
ISSN: 0008-3976
DOI: 10.1111/j.1744-7976.1991.tb03573.x

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