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Assessing the cross‐cultural applicability of a service quality measure A comparative study between Quebec and Peru

✍ Scribed by Morales Espinoza, Miguel


Book ID
126761424
Publisher
Emerald Group Publishing Limited
Year
1999
Tongue
English
Weight
341 KB
Volume
10
Category
Article
ISSN
0956-4233

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## Abstract This paper describes the development, translation and adaptation of measures in the National Latino and Asian American Study (NLAAS). We summarize the techniques used to attain cultural relevance; semantic, content and technical equivalency; and internal consistency of the measures acro