Based on a doctoral experience of using Grounded Theory to research processes of hotel brand internationalisation, this article explains and critically evaluates how researchers can utilise the method to best effect within tourism and hospitality management settings. The fundamental characteristics
Asian contexts and the search for general theory in management research: A rejoinder
β Scribed by Klaus E. Meyer
- Publisher
- Springer
- Year
- 2007
- Tongue
- English
- Weight
- 124 KB
- Volume
- 24
- Category
- Article
- ISSN
- 0217-4561
No coin nor oath required. For personal study only.
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