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Antecedents and consequences of trust in online product recommendations

✍ Scribed by Hsiao, Kuo‐Lun; Chuan‐Chuan Lin, Judy; Wang, Xiang‐Ying; Lu, Hsi‐Peng; Yu, Hueiju

Book ID
121314720
Publisher
Frank Cass & Co. Ltd
Year
2010
Tongue
English
Weight
216 KB
Volume
34
Category
Article
ISSN
1353-1042

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This empirical paper explores the antecedents and consequences of trust in the online retail context and examines the moderating role of consumers' familiarity with a Web site in the relationship between Web site quality and trust. Data were collected with an online questionnaire. The research highl