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Analyzing the intensity of private label competition across retailers

โœ Scribed by John Dawes; Magda Nenycz-Thiel


Book ID
118474295
Publisher
Elsevier Science
Year
2013
Tongue
English
Weight
201 KB
Volume
66
Category
Article
ISSN
0148-2963

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As a central part of retail restructuring, the use of private labels is one of the main strategies through which food retailers are able to improve their competitive position, in relation to both their horizontal competitors and food manufacturers. This paper demonstrates that there are marked contr