๐”– Bobbio Scriptorium
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Analyzing Additional Variables in the Theory of Reasoned Action

โœ Scribed by Darren Langdridge; Paschal Sheeran; Kevin J. Connolly

Book ID
109290286
Publisher
John Wiley and Sons
Year
2007
Tongue
English
Weight
157 KB
Volume
37
Category
Article
ISSN
0021-9029

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๐Ÿ“œ SIMILAR VOLUMES

Incorporating consumers' motivations int
Incorporating consumers' motivations into the theory of reasoned action
โœ Julie Fitzmaurice ๐Ÿ“‚ Article ๐Ÿ“… 2005 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 136 KB

Consumers are motivated to engage in activities for many varied reasons. The present study broadens the theory of reasoned action model to include three variables reflecting motivations: hedonic involvement, self-expressive involvement, and self-concept congruity. It is suggested that eagerness to e