Consumers are motivated to engage in activities for many varied reasons. The present study broadens the theory of reasoned action model to include three variables reflecting motivations: hedonic involvement, self-expressive involvement, and self-concept congruity. It is suggested that eagerness to e
✦ LIBER ✦
Action and reason in the theory of Āyurveda
✍ Scribed by A. Singh
- Publisher
- Springer
- Year
- 2006
- Tongue
- English
- Weight
- 244 KB
- Volume
- 21
- Category
- Article
- ISSN
- 0951-5666
No coin nor oath required. For personal study only.
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Oxford, 1970) . Nagel is also concerned to show that the desire theory's treatment of altruism is inadequate. Although I believe the desire theory can supply an adequate account of altruism as well as prudence, in the present paper I deal only with the latter. 2 The desire theory, in other words,