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Analysis of promotion strategies for diffusion models of new product

โœ Scribed by Wang, Jiao ;Pu, Yingqin ;Deng, Huan ;Hu, Zhineng

Book ID
121288328
Publisher
Informa UK (Taylor & Francis)
Year
2011
Tongue
English
Weight
414 KB
Volume
6
Category
Article
ISSN
1750-9653

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โœ Hani I. Mesak; James W. Clark ๐Ÿ“‚ Article ๐Ÿ“… 1998 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 200 KB ๐Ÿ‘ 3 views

On the theoretical side, this paper contains a general diffusion model of innovation that includes previous models in the literature as special cases. Optimal price and advertising are characterized qualitatively for the general model and several specific cases. Cost learning effects and discounting