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An Investigation of the Customer Orientation of Professional Sports Organizations: Development of the Sports Fan Orientation Scale (SFOS)

✍ Scribed by Bristow, Dennis N.; Schneider, Kenneth C.

Book ID: 125494089
Publisher: Haworth Press Inc
Year: 2006
Tongue: English
Weight: 150 KB
Volume: 15
Category: Article
ISSN: 1050-7051
DOI: 10.1300/J150v15n01_03

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