✦ LIBER ✦

An investigation of consumer reactions to the use of different brand names

✍ Scribed by Bhat, Subodh; Kelley, Gail E.; O’Donnell, Kathleen A.

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Consumer Innovativeness and the Use of N

✍ Richard R. Klink; Gerard A. Athaide 📂 Article 📅 2010 🏛 John Wiley and Sons 🌐 English ⚖ 137 KB

The use of branding by trade publishers:

✍ Jo Royle; Louise Cooper; Rosemary Stockdale 📂 Article 📅 1999 🏛 Springer US 🌐 English ⚖ 763 KB

"How Did They Get My Name?": An Explorat

✍ Culnan, Mary J. 📂 Article 📅 1993 🏛 Association for Information Systems 🌐 English ⚖ 589 KB

An investigation of coupon-prone consume

✍ Lisa Guimond; Chankon Kim; Michel Laroche 📂 Article 📅 2001 🏛 Elsevier Science 🌐 English ⚖ 146 KB

Exploring the post-termination stage of

✍ Gaby Odekerken-Schröder; Thorsten Hennig-Thurau; Anne Berit Knaevelsrud 📂 Article 📅 2010 🏛 Elsevier Science 🌐 English ⚖ 377 KB

Brand‐name effects, segment differences,

✍ Baltas, George; Saridakis, Charalabos 📂 Article 📅 2009 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 131 KB