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An investigation of coupon-prone consumers: Their reactions to coupon feature manipulations

✍ Scribed by Lisa Guimond; Chankon Kim; Michel Laroche


Book ID
117320452
Publisher
Elsevier Science
Year
2001
Tongue
English
Weight
146 KB
Volume
54
Category
Article
ISSN
0148-2963

No coin nor oath required. For personal study only.