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An Integrative Framework for Strategy-Making Processes

✍ Scribed by Stuart L. Hart


Book ID
124181862
Publisher
Academy of Management
Year
1992
Tongue
English
Weight
473 KB
Volume
17
Category
Article
ISSN
0363-7425

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## Abstract This paper presents a comprehensive review of recent empirical studies dealing with online consumer behavior and decision‐making processes. To that end, the paper adapts and extends Engel, Kollat, and Blackwell's (1978) and Engel, Blackwell, and Miniard's (1986) decision‐making model as