Design of an ideal direct marketing cour
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Herbert Katzenstein; Sreedhar Kavll; Venkat Mummalaneni; Khalid Dubas
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Article
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1994
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John Wiley and Sons
⚖ 512 KB
The field of direct marketing has experienced tremendous growth in recent years offering various career options to students graduating from business schools. Although the practice of direct marketing has become more sophisticated in identifying and satisfying customer needs, educators in this field