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An empirical investigation of the moderating effects of BPR and TQM on ICT business value

โœ Scribed by Loukis, E.; Pazalos, K.; Georgiou, St.

Book ID
121257713
Publisher
Emerald Group Publishing Limited
Year
2009
Tongue
English
Weight
292 KB
Volume
22
Category
Article
ISSN
1741-0398

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Customer satisfaction continues to draw the interest of researchers and practitioners because it can lead to long term benefits including customer loyalty. Purchase importance plays a role in pre-purchase process, yet little is known about how it may influence customer satisfaction formation process