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An Empirical Analysis of Financial Risk Tolerance and Demographic Features of Individual Investors

โœ Scribed by Sulaiman, Ebrahim Kunju

Book ID
119650266
Publisher
Elsevier
Year
2012
Tongue
English
Weight
263 KB
Volume
2
Category
Article
ISSN
2212-5671

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## Abstract In the context of pricing strategies, the notion of price tolerance is an important construct for academic researchers and marketing managers. In this article, a conceptual model of factors influencing the level of price tolerance is proposed and empirically tested with the use of data