An Assessment of the Relationship Between Marketing, Information and Strategy Formulation in the UK Retail Banking Sector

✍ Scribed by J BROADY-PRESTON; TE HAYWARD

• Book ID: 117439162
• Publisher: Elsevier Science
• Year: 1998
• Tongue: English
• Weight: 88 KB
• Volume: 18
• Category: Article
• ISSN: 0268-4012
• DOI: 10.1016/s0268-4012(98)00016-4