CRM systems and organizational learning: An exploration of the relationship between CRM effectiveness and the customer information orientation of the firm in industrial markets

✍ Scribed by Alex Stein; Michael Smith

• Book ID: 108152748
• Publisher: Elsevier Science
• Year: 2009
• Tongue: English
• Weight: 487 KB
• Volume: 38
• Category: Article
• ISSN: 0019-8501
• DOI: 10.1016/j.indmarman.2008.12.013