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An application of the elaboration likelihood model

โœ Scribed by Jerry B. Gotlieb; John E. Swan


Book ID
112835517
Publisher
Sage Publications
Year
1990
Tongue
English
Weight
869 KB
Volume
18
Category
Article
ISSN
0092-0703

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The effects of structural and grammatica
โœ Charles S. Areni ๐Ÿ“‚ Article ๐Ÿ“… 2003 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 211 KB

## Abstract In research examining the elaboration likelihood model (ELM), __argument quality__ has generally been treated as an expedient methodological tool rather than a conceptually meaningful construct. Differences between __strong__ and __weak__ arguments have typically been cast in terms of p