✦ LIBER ✦

AN ALTERNATIVE TO GOODWILL IN ADVERTISING COMPETITION MODELS

✍ Scribed by C. René Dominique

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Advertising conjectures and the nature o

✍ Barry J. Seldon; Sudip Banerjee; Roy G. Boyd 📂 Article 📅 1993 🏛 John Wiley and Sons 🌐 English ⚖ 880 KB

Competitive Exclusion—An Alternative to

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An Alternative Approach to Valence Advan

✍ GUILLAUME HOLLARD; STÉPHANE ROSSIGNOL 📂 Article 📅 2008 🏛 John Wiley and Sons 🌐 English ⚖ 118 KB

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✍ BRUNO S. FREY; FRIEDRICH SCHNEIDER 📂 Article 📅 1982 🏛 Springer 🌐 English ⚖ 745 KB

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✍ Arantza Gorostiaga; Juan F. Rubio-Ramírez 📂 Article 📅 2007 🏛 Elsevier Science 🌐 English ⚖ 558 KB

How humor in advertising works: A meta-a

✍ Martin Eisend 📂 Article 📅 2010 🏛 Springer US 🌐 English ⚖ 221 KB