✦ LIBER ✦
How humor in advertising works: A meta-analytic test of alternative models
✍ Scribed by Martin Eisend
- Book ID
- 106454915
- Publisher
- Springer US
- Year
- 2010
- Tongue
- English
- Weight
- 221 KB
- Volume
- 22
- Category
- Article
- ISSN
- 0923-0645
No coin nor oath required. For personal study only.