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Agency and Compensation: Evidence from the Hotel Industry

✍ Scribed by Freedman, M.; Kosova, R.

Book ID: 111986820
Publisher: Oxford University Press
Year: 2012
Tongue: English
Weight: 244 KB
Volume: 30
Category: Article
ISSN: 8756-6222
DOI: 10.1093/jleo/ews027

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## Purpose The paper aims to explore interrelations of the four brand equity components; brand awareness, brand loyalty, perceived quality and brand image in hotel industry and improve the conceptualization of customer‐based hotel brand equity. ## Design/methodology/approach The paper is based on