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Affective Responses Mediating Acceptance of Advertising

✍ Scribed by Rajeev Batra and Michael L. Ray

Book ID: 121009483
Publisher: University of Chicago Press
Year: 1986
Tongue: English
Weight: 552 KB
Volume: 13
Category: Article
ISSN: 0093-5301
DOI: 10.2307/2489229

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