## Abstract This article explores the effects of two cultural dimensions, face consciousness and risk aversion, on consumers' decisionβmaking styles. Data from China and the United States show that consumers in the United States differ from their counterparts in China in decisionβmaking styles. Fac
Affect, Risk, and Decision Making.
β Scribed by Slovic, Paul; Peters, Ellen; Finucane, Melissa L.; MacGregor, Donald G.
- Book ID
- 120939003
- Publisher
- American Psychological Association
- Year
- 2005
- Tongue
- English
- Weight
- 181 KB
- Volume
- 24
- Category
- Article
- ISSN
- 0278-6133
No coin nor oath required. For personal study only.
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