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Affect intensity and self-control of emotional behaviour

✍ Scribed by Flett, Gordon L.; Blankstein, Kirk R.; Bator, Carl; Pliner, Patricia


Book ID
121962925
Publisher
Elsevier Science
Year
1989
Tongue
English
Weight
487 KB
Volume
10
Category
Article
ISSN
0191-8869

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The influence of a measure of individual differences with regard to the experience of emotions, more specifically affect intensity, on communication effects of different emotional (warm, humorous, and erotic) and nonemotional advertising appeals is tested. Although affect intensity is claimed to be