𝔖 Bobbio Scriptorium
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Affect intensity and the appraisal of emotion

✍ Scribed by Gordon L Flett; Paul Boase; Mary Pat McAndrews; Patricia Pliner; Kirk R Blankstein


Book ID
113227547
Publisher
Elsevier Science
Year
1986
Tongue
English
Weight
899 KB
Volume
20
Category
Article
ISSN
0092-6566

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✍ Maggie Geuens; Patrick De Pelsmacker πŸ“‚ Article πŸ“… 1999 πŸ› John Wiley and Sons 🌐 English βš– 136 KB πŸ‘ 2 views

The influence of a measure of individual differences with regard to the experience of emotions, more specifically affect intensity, on communication effects of different emotional (warm, humorous, and erotic) and nonemotional advertising appeals is tested. Although affect intensity is claimed to be