𝔖 Bobbio Scriptorium

✦ LIBER ✦

Affect generalization to similar and dissimilar brand extensions; consumer behavior seminar

Book ID: 112141717
Publisher: John Wiley and Sons
Year: 1987
Tongue: English
Weight: 713 KB
Volume: 4
Category: Article
ISSN: 0742-6046
DOI: 10.1002/mar.4220040306

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Extend to online or offline? The effects

Extend to online or offline? The effects of web-brand extension mode, similarity, and brand concept on consumer evaluation

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