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Advertising Spending and Quality for Services: The Role of Capacity

✍ Scribed by Ignatius J. Horstmann; Sridhar Moorthy

Book ID: 111605431
Publisher: Springer US
Year: 2003
Tongue: English
Weight: 267 KB
Volume: 1
Category: Article
ISSN: 1570-7156
DOI: 10.1023/b:qmec.0000003333.38298.ed

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