๐”– Bobbio Scriptorium
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Advertising Outlays under Oligopoly

โœ Scribed by Roy W. Jastram

Book ID
125747537
Publisher
MIT Press
Year
1949
Tongue
English
Weight
202 KB
Volume
31
Category
Article
ISSN
0034-6535

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This study extends the literature of dynamic advertising competition by allowing oligopoly competition and market expansion that results from advertising. We "nd how advertising actions a!ect market development and how, conversely, market development in#uences advertising policies over time. Modelli