๐”– Bobbio Scriptorium
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Advertising Outlays under Oligopoly

โœ Scribed by Roy W. Jastram


Book ID
125747537
Publisher
MIT Press
Year
1949
Tongue
English
Weight
202 KB
Volume
31
Category
Article
ISSN
0034-6535

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๐Ÿ“œ SIMILAR VOLUMES


ADVERTISING OUTLAY IN AUSTRALIA
โœ RON. HIESER. ๐Ÿ“‚ Article ๐Ÿ“… 1951 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 696 KB
Oligopoly advertising strategies with ma
โœ Gila E. Fruchter ๐Ÿ“‚ Article ๐Ÿ“… 1999 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 107 KB

This study extends the literature of dynamic advertising competition by allowing oligopoly competition and market expansion that results from advertising. We "nd how advertising actions a!ect market development and how, conversely, market development in#uences advertising policies over time. Modelli