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Informative advertising in differentiated oligopoly markets

✍ Scribed by Stephen F. Hamilton

Book ID
116556997
Publisher
Elsevier Science
Year
2009
Tongue
English
Weight
469 KB
Volume
27
Category
Article
ISSN
0167-7187

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This study extends the literature of dynamic advertising competition by allowing oligopoly competition and market expansion that results from advertising. We "nd how advertising actions a!ect market development and how, conversely, market development in#uences advertising policies over time. Modelli