✦ LIBER ✦

Advertising for New and Existing Brands: The Impact of Media Context and Type of Advertisement

✍ Scribed by Janssens, Wim; De Pelsmacker, Patrick

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The Effect of Media Advertising on Brand

✍ Terui, Nobuhiko; Ban, Masataka; Allenby, Greg M. 📂 Article 📅 2011 🏛 INFORMS 🌐 English ⚖ 354 KB

Building brands or bolstering egos? A co

✍ Eagle, Lynne; Kitchen, Philip 📂 Article 📅 2000 🏛 Taylor and Francis Group 🌐 English ⚖ 260 KB

The Impact of Body Image on Consumers’ P

✍ Ui-Jeen Yu; Mary L. Damhorst; Daniel W. Russell 📂 Article 📅 2011 🏛 Sage Publications 🌐 English ⚖ 184 KB

'Waiting for the Kiss of Life': Mobile M

✍ Wilken, R.; Sinclair, J. 📂 Article 📅 2009 🏛 SAGE Publications 🌐 English ⚖ 664 KB

The impact of emotional appeal and the m

✍ Roozen, Irene 📂 Article 📅 2013 🏛 Taylor and Francis Group 🌐 English ⚖ 131 KB

Selling Internet Gambling: Advertising,

✍ John L. McMullan, Melissa Kervin 📂 Article 📅 2011 🏛 Springer-Verlag 🌐 English ⚖ 301 KB