## Abstract This study investigates the structural alignment processes in reducing memory interference in a competitive advertising context. In particular, an experimental study is carried out to understand how alignable (i.e., comparable) and nonalignable (i.e., noncomparable) attributes influence
β¦ LIBER β¦
Advertising budgets in competitive environments
β Scribed by Nolan Miller; Amit Pazgal
- Book ID
- 106508028
- Publisher
- Springer US
- Year
- 2007
- Tongue
- English
- Weight
- 410 KB
- Volume
- 5
- Category
- Article
- ISSN
- 1570-7156
No coin nor oath required. For personal study only.
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