𝔖 Bobbio Scriptorium
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Advertising and generic market entry

✍ Scribed by Ingrid Königbauer


Book ID
116649679
Publisher
Elsevier Science
Year
2007
Tongue
English
Weight
329 KB
Volume
26
Category
Article
ISSN
0167-6296

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✍ Metin Cakir; Joseph V. Balagtas 📂 Article 📅 2010 🏛 John Wiley and Sons 🌐 English ⚖ 288 KB 👁 2 views

## Abstract We estimate a dairy demand system to evaluate generic dairy advertising in the US, 1990–2005. Previous empirical studies of generic dairy advertising focus only on the market of the advertised good, ignoring potential spill‐over and feedback effects. We specify an LA/AIDS model of dairy