[Advances in International Marketing] Measurement and Research Methods in International Marketing Volume 22 || Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results

✍ Scribed by Sarstedt, Marko; Schwaiger, Manfred; Taylor, Charles R.

• Book ID: 125330842
• Publisher: Emerald Group Publishing Limited
• Year: 2011
• Tongue: English
• Weight: 506 KB
• Edition: 1
• Volume: 10.1108/S1474-7979(2011)22
• Category: Article
• ISBN: 1780520956
• ISSN: 1474-7979
• DOI: 10.1108/S1474-7979(2011)0000022012

✦ Synopsis

Purpose -Partial least squares (PLS) path modeling has become a pivotal empirical research method in international marketing. Owing to group comparisons' important role in research on international marketing, we provide researchers with recommendations on how to conduct multigroup analyses in PLS path modeling.Methodology/approach -We review available multigroup analysis methods in PLS path modeling and introduce a novel confidence set approach. A characterization of each method's strengths and limitations and a comparison of their outcomes by means of an empirical example extend the existing knowledge of multigroup analysis methods. Moreover, we provide an omnibus test of group differences (OTG), which allows testing the differences across more than two groups.