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[Advances in International Marketing] Measurement and Research Methods in International Marketing Volume 22 || Assessing Heterogeneity in Customer Satisfaction Studies: Across Industry Similarities and within Industry Differences

✍ Scribed by Sarstedt, Marko; Schwaiger, Manfred; Taylor, Charles R.

Book ID: 120517407
Publisher: Emerald Group Publishing Limited
Year: 2011
Tongue: English
Weight: 471 KB
Volume: 10.1108/S1474-7979(2011)22
Category: Article
ISBN: 1780520956
ISSN: 1474-7979
DOI: 10.1108/S1474-7979(2011)0000022011

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[Advances in International Marketing] Measurement and Research Methods in International Marketing Volume 22 || Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results

✍ Sarstedt, Marko; Schwaiger, Manfred; Taylor, Charles R. 📂 Article 📅 2011 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 506 KB

Purpose -Partial least squares (PLS) path modeling has become a pivotal empirical research method in international marketing. Owing to group comparisons' important role in research on international marketing, we provide researchers with recommendations on how to conduct multigroup analyses in PLS pa