Ads promoting OTC medications: The effect of ad format and credibility on beliefs, attitudes, and purchase intentions

✍ Scribed by Sukumar Kavanoor; Dhruv Grewal; Jeff Blodgett

• Book ID: 117320142
• Publisher: Elsevier Science
• Year: 1997
• Tongue: English
• Weight: 909 KB
• Volume: 40
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/s0148-2963(96)00238-x