Assessing the What Is Beautiful Is Good Stereotype and the Influence of Moderately Attractive and Less Attractive Advertising Models on Self-Perception, Ad Attitudes, and Purchase Intentions of 8–13-Year-Old Children

✍ Scribed by Vermeir, Iris; Sompel, Dieneke

• Book ID: 121613363
• Publisher: Springer
• Year: 2013
• Tongue: English
• Weight: 355 KB
• Volume: 37
• Category: Article
• ISSN: 0168-7034
• DOI: 10.1007/s10603-013-9245-x