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Adopter segments, adoption determinants and mobile marketing

✍ Scribed by De Marez, Lieven; Vyncke, Patrick; Berte, Katrien; Schuurman, Dimitri; De Moor, Katrien


Book ID
126735398
Publisher
Palgrave Publishers Ltd.
Year
2007
Tongue
English
Weight
179 KB
Volume
16
Category
Article
ISSN
0967-3237

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